Heretical Marketing exists to challenge traditional marketing approaches, rejecting the one-size-fits-all approach to deliver truly bespoke strategies that increase brand awareness and ROI.
I have built Heretical Marketing, based on over two decades of experience, creating global campaigns for brands such as La Liga, SAP, LÓreal, Coca-Cola, Lenovo, Motorola, Oral-B, and Pampers, as well as numerous innovative SMEs and global agencies such as Saatchi and Tag.
My work has earned industry recognition from various awards, including the PRCA Awards, NHS Communicate Awards, EGR Awards and Global Social Media Awards.
I’ve also been featured in major publications, including a front-page feature on The Sunday Times, The Evening Standard, The Sun, BBC, The Guardian, The Independent, Daily Mail and more.
From concept to execution, Heretical Marketing develops integrated marketing strategies, social media campaigns, PR projects, event curation and management, communications, and digital campaigns, designed to cut through the noise and drive meaningful impact.
I have over 14 years of experience working at some of the world’s largest sports stadiums (Highbury/Emirates/Wembley, UK), where I led large teams of over 100 people in delivering exceptional match-day and private event experiences for season ticket holders, box holders, and official guests. I´m also first-aid & fire safety trained.
At Heretical, I believe the best marketing happens when you dare to think differently. I don’t follow formulas; I create them.