At Scribbler, I led PR strategy for the brand’s Valentine’s Day campaign, launching a new collection of gifts and cards across social and earned media. To deepen the brand’s positioning beyond retail, I forged a partnership with London’s leading speed dating event, securing event sponsorship and curating exclusive branded goody bags for attendees.
Results
- 20+ press features for the campaign
- Coverage in the Evening Standard for the speed dating partnership
- Won The Reta Award (2018) for greetings cards, driven by the campaign’s success