BCN Visuals is an OOH 3D and digital art studio, and my time there as Global Marketing Director gave me some of the most varied, high-stakes work of my career, spanning brand rebuilding, performance marketing, and a genuinely historic project in sports and digital art.
Rebuilding the Brand From the Ground Up
When I joined, one of my first priorities was a full website and branding overhaul. I led the strategy and execution of a new website and brand identity, which translated directly into measurable commercial impact: stronger web traffic, better pipeline growth, and a marked lift in brand awareness across the industries BCN Visuals serves.
Scaling Traffic and Performance
Alongside the rebrand, I developed and executed BCN Visuals’ broader marketing strategy: social media, paid media, and content working together rather than in isolation. That strategy drove a 4,000% increase in web traffic, a number that still stands out as one of the clearest results of my career.
Coordinating a Historic Moment: FC Barcelona’s First NFT
The project I’m proudest of from my time at BCN Visuals is coordinating the launch of FC Barcelona’s first-ever NFT, “In a Way, Immortal”, an audio-visual digital artwork inspired by Johan Cruyff, recreating his legendary “flying” goal against Atlético Madrid in 1973. BCN Visuals partnered with the Club as a strategic innovation partner, developing the artwork’s cinematographic aesthetic in collaboration with the World of Johan Cruyff.
The piece went to auction at Sotheby’s in New York, running online from 21 July to 29 July, and drew interest from more than 30 investors. It ultimately sold for $693,000 (including Sotheby’s premium), with the buyer also acquiring four additional NFTs and Barça Digital Ambassador status, giving them VIP access and experiences with the Club.
Coordinating a project like this, bridging a football club’s history, a digital art studio’s craft, and one of the world’s most prestigious auction houses, meant managing a huge number of moving parts and stakeholders under real pressure and a tight timeline. It positioned BCN Visuals as a genuine pioneer in the sports and digital art space, and it’s the kind of project that reminded me why I love working at the intersection of culture, technology and marketing.
What This Role Taught Me
BCN Visuals was a masterclass in working across very different scales at once, from rebuilding foundational brand infrastructure to coordinating a headline-making cultural moment with a global football club. It reinforced something I still carry into every project: the best marketing work sits exactly where technical execution, storytelling, and cultural relevance meet.
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